The world is fundamentally a different place to what it was ten years ago because of Google. There are over 4.5 million broadband connections in Australia and this is continuing to grow rapidly.Google is by far the most visited website in Australia. Nielsen NetRatings had a total unique online audience of 11,119,000 people in Australia for the month of April 2007. Of these, 8,725,000 or 75% visited Google on average 10 times
With so many people accessing the web, web based advertising for local businesses is essential. Utilising search engines to target local cusytomers will compliment your current advertising.
For further information http://www.expertlaw.com/library/practice_management/website_roi.html
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