Small Business Info
1. Websites and Small Business Fundamentals

 Asking yourself  “does my business need a website?” is like asking a business “do they need the Yellow Pages?”. Inevitably the answer is yes. This is not technically correct. The business doesn’t “need” Yellow Pages what it needs are the clients it may deliver.

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2. Why Your Business Needs a Website

The world is fundamentally a different place to what it was ten years ago because of Google. There are over 4.5 million broadband connections in Australia and this is continuing to grow rapidly.
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3. Things to be Aware of Before Purchasing a Website.
The internet is relatively new technology and making a decision to purchase a website can be daunting. Due to the lack of understanding many small businesses have about this technology  there are some key pitfalls that small businesses need to be aware of.  The key areas of concern when deciding to get a website are;
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4. How Do I Get a Website?
Getting a website is not difficult. But where do you start?
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5. Building My Website
  • Be clear and specific with the purpose and goals of your website.
  • If a web designer doesn’t understand Google and search engine opitmisation then they aren’t a web developer. (Simply placing meta tags on a website is not search engine optimising)
  • Web developers aren’t graphic designers.
  • Graphic designers aren’t web developers (don’t tell them that).
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6. Getting Results
In the section “Websites & Small Business Fundamentals ”  we have provided a file that describes in great detail the benefits of  search engines and specifically Google. If you have not done so I would urge you to download this file  as it clearly highlights the benefits of what search engines can do to drive traffic,obtain qualified leads and deliver sales to your business.
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